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Journey

I was born in Houston, and raised in Minneapolis. I earned my undergraduate degree in Communication and Spanish with minors in Marketing and Film Studies from Eckerd College in St. Petersburg, Florida, one of the famed 40 Schools That Will Change Your Life, listed by Loren Pope. At Eckerd's small campus, I built foundational skills as a contributor to constructive social change, engaging with social leaders like Elie Wiesel as well as studying abroad at the University of Belgrano in Buenos Aires, Argentina, and Ulster University in Coleraine, Northern Ireland. My passion for traveling has continued to grow and I loves spending time with family and friends while exploring new places. To date, I have visited more than 33 states and 10 countries.

After graduation, I began working for Royal Caribbean in the Compliance department assisting with acquisitions. From there I grew into the position of an Account Executive with Royal's luxury brand Azamara. As cruising stalled with the pandemic, I began working for an educational non-profit supporting first-generation college hopefuls in Austin, Texas. I found my home in Austin and recently completed my graduate work at the McCombs School of Business at the University of Texas.

 In my downtime, I like going to concerts, swimming and watching spy movies. My favorite books are Bossypants by Tina Fey and Born a Crime by Trevor Noah.

Professional Skills and Expertise

  • Digital Marketing 

  • Market Sizing & Segmentation 

  • Regression Modeling 

  • Advertising Response Models 

  • Conjoint Analysis

  • Market Research Methods

  • Customer Lifetime Value 

  • Choice Modeling 

  • RFM Analysis 

  • Cluster Analysis

  • Data Processing

  • Statistics & Machine Learning

  • A/B Testing & Experimentation

  • Pricing & Promotion Analysis

Work Logos

Travels!

My passion for travel has brought me many places — click on the pictures below to see where I've been! 

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